For Discussion: 4 March 2026
David Webb owns all-about-psychology.com with a combined audience of 1.39 million people: 68K Substack subscribers, 831K Facebook followers, 200K LinkedIn group members, 12K dormant YouTube subscribers, 257 published books, and 1,200 pages of original content.
That’s the starting point. Not the ceiling.
Psychology Today — the nearest comparable — generates an estimated $658 million annually. They serve one geography (primarily US), in one language (English), from one cultural perspective (Western). They have no cross-cultural analysis. No native-language content for Chinese, Indian, or African audiences. No AI-powered production pipeline.
The David Webb JV starts with a larger combined audience than most psychology platforms had at their peak — and adds capabilities none of them have.
Tier 1 — Everyman (broadest reach). Magazine-style psychology. “Why do people lie?” “What makes a good leader?” “Why can’t I stop scrolling?” Accessible, shareable, high-volume. This is the top of the funnel — millions of casual readers across all geographies. Written for someone who’s never studied psychology but is curious about people.
Tier 2 — David’s Level (current base). The sweet spot. Accessible academic psychology — the kind of content that made all-about-psychology.com successful. Rigorous enough to cite, readable enough to enjoy. Three-geography synthesis: Western framework + Chinese research + Indian research on the same topic. This is the differentiator that nobody else offers.
Tier 3 — Specialist (deepest niche). Academic deep-dives. Full literature reviews across three geographies. Detailed methodology comparisons. Content for psychology students, researchers, practitioners who want primary sources and cross-cultural analysis. Smaller audience but highest value per reader.
Each tier feeds the others. Everyman readers discover deeper content. Specialists share accessible summaries. The funnel works in both directions.
Western (English — David’s base). 1,200 pages of existing content. 68K Substack. Immediate production: AI pipeline turbocharges output from David’s existing knowledge.
Chinese (Mandarin + English bridge). CPS (9,000 members), Acta Psychologica Sinica, PsyCh Journal, Beijing Normal University research. Content created in Mandarin from Chinese sources — not Western psychology translated into Chinese. Published on platforms Chinese audiences actually use: WeChat, Bilibili, Zhihu. English-language bridge content for Western audiences interested in Chinese perspectives.
Indian (Hindi, Tamil, English bridge). NIMHANS research, NAOP publications, Psychological Studies (Springer), IIT programmes. Content in Hindi and regional languages from Indian sources. Published on platforms Indian audiences use. Culture-bound syndromes, DSM critique, consciousness studies — unique content that no English-language psychology platform covers.
And beyond. Arabic, Swahili, Portuguese, Bahasa — every language where people want to understand the human mind but can’t access the research because it’s locked behind English and institutional gatekeeping. We ARE the translation layer. Every language we add is more audience, more knowledge flowing back in, more cross-cultural insight.
Content revenue (immediate): - YouTube ad revenue across all channels/languages (CPMs vary by geography) - Facebook/LinkedIn engagement driving traffic to monetised platforms - Affiliate links (books, courses, tools referenced in content)
Subscription (Phase 1): - David’s existing 68K Substack base at 5-10% paid conversion = starting point of $23-47K/month - But this grows: three-geography content is the premium differentiator. As audience expands across geographies, paid base compounds - Use whatever platform each geography prefers — Substack for English, equivalent platforms for Chinese/Indian audiences - Local pricing in local currencies. $7/month works in the US but is prohibitive in much of India and Africa. Pricing must reflect local purchasing power — maybe ₹99/month in India, ¥9.9 in China. Paid in rupees, yuan, local currency on local payment platforms. Research needed: what payment infrastructure exists in each geography? WeChat Pay, UPI, M-Pesa — people won’t enter US dollar credit cards on native platforms
Premium content (Phase 2): - Audio narrations of deep-dive articles (Kokoro TTS, $0 marginal cost) - Video documentaries on psychology topics (Sencor pipeline) - Three-geography synthesis reports (unique, high-value, nowhere else available)
Community and collaborative research (Phase 2-3): - Build communities where professors, researchers, students and practitioners feel ownership and involvement — not just consuming content but contributing to it - Invite academics to write pieces in their native language. We translate and synthesise across geographies - Collaborative research tier: Act as the language bridge between universities. A researcher in Beijing writes in Mandarin, one in Bangalore writes in Hindi, one in London writes in English — Sencor synthesises and translates across all three. Cross-cultural collaborative research that was impossible before because of language barriers. We remove the barrier - Researchers gain: access to cross-cultural perspectives they can’t reach alone, co-authorship across geographies, visibility to a global audience - We gain: original research flowing into the knowledge graph, academic credibility, community that feeds itself - Could be offered as a paid service to institutions or a free community-building tool — or both at different tiers
Knowledge products (Phase 3): - Course material derived from the three-geography knowledge base - Institutional licensing to universities teaching cross-cultural psychology - Professional development content for therapists/practitioners expanding into multicultural practice
B2B intelligence (parallel — via Sencor): - Cross-cultural psychology insights sold as intelligence products through Sencor’s AMBER/RED tiers - “How does your product’s UX design play in collectivist vs individualist cultures?” — that question is worth serious consulting money - The psychology JV produces the knowledge; Sencor sells the insights
Psychology JV SL (Spain): - Owns all subscriber/audience data - Holds customer relationships - Bears GDPR compliance burden - Pays Sencor for AI pipeline services
Sencor SL: - Provides AI production pipeline (B2B service) - Holds knowledge graph (academic content, research — no personal data) - Gateway layer: JV accesses psychology-domain graph only - Cross-domain insights stay in Sencor
Data separation: David’s audience data stays in the JV SL. If the partnership ever ends, David leaves with his audience intact. Sencor retains the research/academic content ingested up to that point. Clean separation, full data portability.
This structure applies to every future vertical JV. The template is proven once, then replicated.
Starting position: 1.39M total audience, 68K engaged Substack subscribers, 1,200 pages content.
Phase 1 — Turbocharge the base: - Reactivate dormant YouTube (12K subscribers) - AI pipeline producing 10-20x David’s current content rate - Launch paid Substack tier (5-10% conversion = $23-47K/month starting point) - First three-geography synthesis pieces as premium differentiator
Phase 2 — Geographic expansion: - Chinese-language content on Chinese platforms - Indian-language content on Indian platforms - Three-tier depth across all geographies - Audience compounds: each geography adds subscribers who were previously unreachable
Phase 3 — Platform and product expansion: - Audio/video premium content - Course material and institutional licensing - Cross-cultural consulting intelligence via Sencor - Additional languages (Arabic, Portuguese, Swahili, etc.)
The $23-47K/month is where we START. Growth comes from: - More geographies (3x → 10x → every language) - More depth tiers (1 → 3 audience levels) - More platforms (Substack + YouTube + geography-specific) - More content volume (1,200 pages → tens of thousands, AI-generated from native sources) - Premium products (courses, institutional, consulting)
The benchmark is Psychology Today ($658M). Not because we’ll get there next year — but because the model we’re building is fundamentally superior: three geographies vs one, every language vs English only, AI-native production vs human-scale editorial. The market opportunity is at least comparable. The timeline is tied to execution speed and revenue gates, not calendar dates.
Western: psychclassics.yorku.ca, pre-1963 APA journals, NIMH publications, Wikisource psychology.
Chinese: Acta Psychologica Sinica (CAS), PsyCh Journal (Wiley), CSSCI database, CNKI.
Indian: Psychological Studies (Springer/NAOP), NIMHANS publications, Indian Journal of Psychiatry (open access after 12 months), university repositories.
Key principle: We don’t just look for what’s available in English. We read native-language journals in Chinese, Hindi, Tamil — and translate for all audiences. That’s the capability advantage.
Prepared by Chloe (Chief of Staff, Sencor) — 3 March 2026